About Phil Craven

In the early 1980s I bought my first home computer with the intention of learning computer programming. After learning to program in Basic, I learned to do it in machine code and, after that, I took the computer apart, drew its circuit from the printed circuit board and learned how it all worked. I even improved the machine's memory capability by altering its circuit and adding a chip. I've been involved in computers, both professionally and as a hobby, ever since - apart from a few years when, for the second time in my life, I was a professional singer. But even then, I used a computer on-stage with my own programs to play my backings.

In spite of my keen interest in computers, I came to the Internet quite late - 1998, when I'd grown tired of singing. After creating my first website (UK holidays), I submitted it to AltaVista and, in the submission process, I found a banner ad for WebPosition Gold. I downloaded the free trial and by using the program with immediate success, I learned that search engine rankings could be improved - and how to improve them, and I've been involved in search engine optimization ever since. That first website is still going strong and making me plenty of money :)

Because of my occasional involvement in SEO forums and because of this website, I've become quite well-known in the world of webmasters and search engine optimization. I am known as someone who thinks independently and not a person who accepts what others say just because they say it. A read through this site will make that clear. Because I am seen as a person with firm and well thought out opinions, my views have been sought by various online and offline publications, such as The Wall Street Journal - which I find very flattering.

I am based in the UK (Bradford, Yorkshire) although most of my search engine optimization clients are in the U.S.

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